BADOU•R45 - Winter 2010

Oct 16, 2010

BADOU•R45 is 45rpm's seasonal lookbook featuring looks from it's five brands: Badou-R, umii908, R by 45rpm, 45rpm&, 45' AI INDIGO. While the brand's only been around since 1977, the craftsmanship and style of their garments certainly hearkens back to simpler times. What I like most about this brand is how richly raw and natural everything looks and feels, and their use of indigo dye in most of their garments teeters on the edge between overwhelming and tasteful. Their reliance on these qualities season after season is what makes it the core of the brand, or their staple. Much as waxed canvas is to Barbour, so raw dyes and natural fabrics are to 45rpm.

View the full lookbook on their website (under "Current seasonal look-book") and if you're in the city, be sure to check out their SoHo store at 169 Mercer St. (Between Houston & Prince Sts.).

— Thanks to Things Is Cool for the assist



while the simple grey blazer seems to be cut reasonably well, the styling of the photo kills its appeal (top button undone/bottom one fastened?).

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